Nashville Website Design's Space

When most people make a statement similar to “I just want a simple web design”, they are usually thinking about a very large and complicated website that might cost an arm and a leg to build. They may or may not want that, but what they do want is to display a great image of their business or organization on the web, especially since there are almost 2 billion people surfing the web today. The last thing you want to do is present your company in an undesirable way to 2 billion people!

Having a very clean, nice, dynamic website is not a hard thing to accomplish in today’s web design environment. The right web designer can do wonders with the current technology that is available. I use the term “online business” these days more than I use the term “website”. The world has changed dramatically. You can put your business online and change your destiny forever if you do it right. And doing it right is a huge topic when it comes to web design and taking your business online! That’s why you need someone that knows what they are doing in all aspects of website design and internet marketing. Web design is just a broad term these days. A lot of web designers are great artists, some are great coders, few are great at SEO and even less are great at Internet Marketing (IM); however, IM and SEO are more important and more powerful than the rest.

If a business owner just wants a cheap web design, then he probably has the wrong idea about the web. Anything under $1,000 for a web design and you are not getting much. A cheap website is a cheap website, and a cheap website is a waste of money. You can get a car for $50, but do you really want a $50 car? You can buy a home for $5,000, but would you want to live in it? Price is an issue when what you’re paying for has no value. The problem with a cheap website is that it will never be found in search engine rankings. Unless the business owner is an SEO expert or IM expert, there is no way the site will have enough work done to it for it to be in the line of web traffic. It takes an enormous amount of knowledge and experience to perform proper SEO and even more knowledge and experience to be decent at internet marketing.

I’ll still design “simple” websites for clients if they have their heart set on one. As a web designer you have to be careful because the “simple” website that the client requested may not get the results the client was looking for.
When people mention that they want a “simple website design”, what they are really saying is that they want an “inexpensive website design” which is understandable in today’s economy. You definitely can have a very nice, attractive and pleasing web design for a very reasonable amount of money. For $1,000 to $3,000, you can expect a good-looking, clean and dynamic web design that will be expandable and easy to update for years to come.
The bottom line is you need to work with and trust your designer. Your web designer has your best interests at heart and would never steer you wrong. After all, why would I or any web designer put their name on a bad design?

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Tags: Internet Marketing (IM)SEOweb design

 

Google Places could be worth $20,000 a year or a month to you? Are you trying to decide where to best spend your advertising budget? Making the right decision with your marketing dollars can lead to a life changing experience for you and your business. Either you or your competitor will capture the internet traffic in your market, and Google Places can be your best secret weapon.

How much is Google Places Optimization worth? How much should you be willing to spend in order to rank high in Google Places? What would that mean for you?

Let's start with your average transaction. Some businesses have a higher average transaction than others. An attorney's average transaction might be $40,000 while a retail store may be as low as $40. So what is your average?

Next we need to determine how many of your customers are on the internet searching for your product or service. This is called traffic. This traffic uses search engines such as Google, Yahoo, or Bing on a daily basis. These customers type "keywords" into these search engines when performing searches. The trick is to rank yourself in the search engines for the keywords that your customers are searching for. Google provides insight into what is actually being typed into their search engine. It's called a keyword tool. When using this tool, you'll discover that many times your customers are typing in keywords that you never thought of. If you are a carpenter, you might think your customers are searching for "wood work" or "custom wood work" when in fact they are typing in the phrase "custom cabinets". This is very powerful information that is definitely worth taking advantage of.

So your investment in ranking high in Google Places is very valuable and the higher your average transaction is, the more valuable you’re ranking will be. For a lot of businesses, the internet is probably the smartest place to spend your advertising dollars.

Let’s look at the math using the carpenter example from above. Let's say the average custom cabinet job brings a $500 profit. If you just gain one client per week then that is $2,000 per month. I would definitely spend $200-$500 per month to get $2,000 worth of business. And, if the potential was there to gain more than one client a week, then it is a no brainer to invest your advertising budget in Google Places Optimization. If you are an attorney or dentist, then the profit margins get even higher! You can change your life by ranking well in Google Places!

Another great thing about Google Places is that once you are there, you can usually maintain that position as long as your web designer knows what he's doing. So the effort put into ranking high in Google Places usually will last for months or even years.

So, are you ranked high in Google Places or are your competitors? Also, are your competitors actively working on their ranking each month? The highest positions will go to those who know the right things to get ranked as well as do the right things every month to maintain that rank. So... how much is Google Places worth to you? Call me or Contact me and I'll take care of your Google Places Optimization (601) 529-2239.

To learn more, check out our Google Places Optimization service and you can also get a Free Visibility Report on how your business currently ranks by using our Visibility Tool!

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Tags: Google Places OptimizationSEO

Your website design is how you will introduce your company, service, organization, idea to the world; therefore, your website design will be the first impression to everyone who finds your organization online.

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